3X is synergy!
As an international anchored strategic design consultancy we combine experience with unique competences within product, industrial, interior, exterior, packaging and digital design as well as communication, corporate visual identities, branding, graphic design and art to deliver solutions with a point of difference for the soul, mind and industry.
The 3X approach is a triangular based approach. One of the cornerstones is design, the second are the idea or feeling which through a visualization process ends in the third corner namely the product.
Founding partners
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Cho Chong Gee
Cho Chong Gee comes from a background in design...
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Eddy Yu
Eddy (b 1960) is a graduate of The Hong Kong Polytechnic University with a Master’s Degree in Design.
Eddy is often invited as a speaker for design seminars as well as a judge for design competitions. His works have won dozens of awards international design competitions and have been collected by the Hong Kong Heritage Museum, Hong Kong and Museum für Kunst und Gewerbe, Hamburg, Germany.
Eddy was the Chairman of Hong Kong Designers Association (2006-2008) and is now a Fellow Member of the Association.
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Hung Lam
Hung (b 1973) established CoDesign Ltd with Eddy Yu in 2003. Hung is an active participant in international cultural, art and design projects. Hung has won a number of prominent international awards over the years. Some of his works have been a part of the permanent collections of museums in United Kingdom, Japan, Switzerland and Hong Kong.
Hung was selected as one of the “40 under 40”- Asia’s Young Design Talent Award by the Perspective magazine in 2009.
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Jesper von Wieding
Jesper (b 1962) has over 25 years of graphic design experience within corporate identity, brand development, packaging design, fashion/lifestyle, furniture design, exhibition design and interior design.
He serves on the board of the Danish Design Association and of Creative Circle. Since 2007 Jesper has been selected chairman for the Design jury at the annual Creative Circle Award.
Jesper have also participated in various international design juries including Cannes Lions.
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Joseph Foo
In 1996 Joseph established 3nity with two other partners who share the same passion and vision for design. He has had extensive working experience in the United States and Singapore prior to co-founding 3nity.
He lectures at a leading art & design college in Kuala Lumpur and has been actively involved as speaker & panelist in local and international design seminars, workshops and dialogues. Joseph has also been invited to teach and conduct workshops at the Central Academy of Fine Arts (CAFA) in Beijing and has been to judging at the Creative Circle Awards, the Cannes Lions, Longzi Awards & the Malaysia own Kancil awards.
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Shao Qiang
Shao Qiang comes from a background in design...