Copenhagen, Denmark

Jesper von Wieding

Jesper von Wieding

Jesper von Wieding, b.1962, has over 25 years of experience within strategy, naming, corporate identity, brand development, packaging design, product design & furniture, fashion & lifestyle, exhibition & interior design.

He serves on the board of the trade association for the Danish design companies Design denmark as well as Creative Circle - organizer of the biggest annual advertising, design, and digital award in Denmark. He is also a board member of VL20.

In 2004, Jesper founded Scandinavian DesignLab. During the 5 years with SDL, Jesper and his partners achieved international acclaim and won numerous awards, including becoming Danish Design Agency of the Year in 2008 and 2009.

In 2008, Jesper was selected as 1 of 16 worldwide designers to serve on the first design jury at the Cannes Lions Festival.

Prior to SDL, Jesper co-founded Scandinavian Design Group / Future Brand Copenhagen, as part-owner and Strategic Creative Director. SDG was founded in partnership with Inter Public Group, when he sold his design agency Design By. Design By was founded after 3 successful years at Landor Associates (WPP) in Stockholm and Paris.

Jesper started his professional career in art and design, when he founded The Museum Of Holography & New Visual Media together with Mattias Lauk from Germany. They exhibited on various art museums around the world. The exhibition became one of the largest privately owned collections of holography art and installations. Their exhibition “Light traces” became the most visited holography exhibition in the world at the time.

Jesper holds design degrees from the California College of the Arts, San Francisco and Danish Design School, Copenhagen.


Book of the Year, Danish Design Museum
Clio Award
Creative Circle Award, 2008, 2009, 2010, 2011
Cannes Design Lions
Designpreis Deutschland
Danish Design Award 2008, 2009, 2010
Design Agency of the Year, 2008 and 2009
Design Preis Der Bundesrepublik Deutchland
Eurobest Award
Epica Award
Merit Award
Papyrus Award

Bussiness experience

Museum Of Holography & New Visual Medias / Part owner & Managing Director
Michael Cronan Design, San Francisco / Designer
Landor Associates, Stockholm and Paris / Designer
Design By / Founder, Owner & Managing Director
Scandinavian Design Group / Part Owner, Strategic Creative Director
Scandinavian DesignLab / Co Founder, Part Owner, Strategic Creative Director
3X / Co-founder, Part Owner, Strategic Creative Director

Member of board 2019

Design Denmark
Creative Circle


California College Of Arts And Craft, San Francisco
Danish Design School, Copenhagen