Joseph began his journey in the creative industry as a graphic designer. After having worked in the United States and in Singapore, he returned to Malaysia, where he did a year’s stint with one of Malaysia’s leading design firms. He went on to establish trinity (3nity) with two partners in 1996, and ever since he has spearheaded his team towards making 3nity the multi-disciplinary brand identity consultancy it is today.
His work has been rewarded in both local and international competitions such as the Design for Asia Awards, the Hong Kong International Poster Triennial, HKDA Excellence Awards, and the Singapore Design Awards.
Jospeh has been featured in numerous local and overseas publications including World Graphic Design (New York/London), Decoding Design (USA), Influences (Berlin), Étapes (Paris), Art & Design (Beijing), Designnet (Seoul), IdN & WE (Hong Kong), Art4D (Bangkok), The Business Times, Zhao Bao & Tiger Translate (Singapore), Young Asian Graphic Designers 2008 (Germany), Asia Pacific Design (China) and Malaysia’s very own Star, The Edge and Adoi, among many others.
As an active speaker and panelist, he has spoken at design seminars, workshops and dialogues held in and out of Malaysia and has recently judged the design category of Cannes Lions, Hong Kong Long Xi Awards and Malaysia very own Kancil Awards. Beyond Malaysia, he teaches and conducts workshops at Beijing’s Central Academy of Fine Arts (CAFA) and has spoken at Akademie Schloss Solitude (Stuttgart), Rangsit University (Bangkok), Temasek Polytechnic (Singapore), Shih Jian University (Taipei), Ning Bo University (Ning Bo), Tong Ji University (Shanghai), Ludong University (Shandong) and various design schools in Asia.
Pursuing his interest in exploring Asian thoughts and identity through graphic design, he co-founded Art4soul in 2000. Being a visual communicator with an interest and passion that span across various creative disciplines, he later established a division named TriDi (3Di) that is dedicated to explore product & furniture design.
Joseph serves on the advisory board and holds guest lectures at Dasein Academy - a leading art & design college in Kuala Lumpur. He's also a part of the council of Design 360° - a concept and design magazine in China as well as the Editorial Committee of Asia-Pacific Design Annual.