A spectacular “best of” compilation

Big Brand Theory Big Brand Theory, by Wang Shaoqiang, founder of Sandu and co-founder of 3X, is a spectacular “best of” compilation featuring the highest-profile branding campaigns and providing an invaluable resource guide for those wishing to understand the key elements of a successful brand.


Case studies for key players such as Adidas, Colette, Converse,
Starbucks, H&M, Nike, Isse Miyake, Lacoste, Levi’s, Thonik, UNIQLO,
and many more illustrate the crucial design elements essential to
crafting a youthful and dynamic corporate identity.

Examination of each branding concept is multi-faceted, with examples
devoted to not just one, but many elements utilized in major campaigns:
for example, Nike’s featured campaigns include individual product
packaging, posters, store displays, athletic wear, retail bags and
boxes, corporate giveaways, and high-end designer products and gifts.


Richly illustrated, Big Brand Theory is an indispensable guide through a variety of industries to reveal what really works in the world of branding.

The forward is written by co-founder of 3X Jesper von Wieding.

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