Daydream Nation

Daydreaming is a great source of inspiration and enjoyment. Kay and Jing, a sister and brother design duo, believe that and wanted to create a nation for daydreamers, which led to the emergence of this unique fashion brand in Hong Kong, Daydream Nation.

Instead of conventional fashion show, they have been promoting their collections in a way of "fashion theater", which blends fashion with story telling and stage performance. We were commissioned to create the visual identity the marketing collaterals for their fashion theater shows in Europe every year.

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