Daily Aesthetics

Daily Aesthetics is a collaboration between JIA, a renowned tableware brand, and the National Palace Museum, Taipei, which offers an alternative translation on classics from emperors’ house to items accessible in modern days. Derived from the logos of JIA and the museum, we developed a simple and elegant motif symbolizing their collaboration as well as the interplay between classic and modern aesthetics, which was applied on the packaging, poster and product booklet.