Reaching its 10th Anniversary, Lillian Bakery, being renowned with its signature product – Pastel de Nata (Portguese egg tart), was ready to bring itself forward to be a brand beyond just it. Derived from Lillian Bakery’s success of Pastel de Nata, our brand strategy was to highlight its unique competency of developing products of great taste from traditional recipe.
With this grounding, we worked on the brand identity, product packaging and shop interior (in collaboration of Beige, an interior design expert). A set of traditional Portuguese patterns was applied with a modern twist to show the distinctive Macanese origin of Lillian Bakery. Meanwhile, client made their effort in new product development based on the brand strategy, making the revamp a great success.